Reasons for Popularity

Secure for High-Value Transactions: Preferred by businesses and individuals for large-value payments, ensuring reliability and traceability

Integrated Services: Supported by 98% of financial institutions, with seamless functionality via mobile and online banking apps

Consumer and Business Trust: Considered a secure and formal payment method for personal, professional, and e-commerce-related transactions

Reasons for Popularity

Accessibility: Available to all, even without a bank account, and payments can be made at banks, lottery shops, or through online platforms,  over 48,000 locations across Brazil

Offline Functionality: Ideal for consumers without regular internet access, as barcodes can be generated offline and paid in cash

Universal Acceptance: Widely used for utilities, subscriptions, taxes, and purchases across e-commerce platforms

Reasons for Popularity

Speed: Transactions settle in less than 10 seconds, making it ideal for urgent payments and real-time transfers.

Cost-Free for Individuals: Most personal transactions are free, eliminating traditional bank fees and appealing to cost-conscious users.

Widespread Merchant Adoption: Accepted by over 10 million businesses, ranging from e-commerce platforms to small retailers and service providers.

Reasons for Popularity

Dominance in Peer-to-Peer Transactions: PicPay captures a significant share of digital wallet transfers, making it the preferred choice for personal payments among Brazilians

Versatile QR Payment System: The platform's QR payment feature is widely accepted by numerous merchants, facilitating both online and in-store transactions

Integrated Financial Services: Beyond payments, PicPay offers a suite of financial products, including loans and credit card management, appealing to a broad user base seeking comprehensive financial solutions

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Brazil

Top e-commerce industries
31.9%
Electronics
14.1%
Hobby & Leisure
27%
Fashion
Furniture & Homeware
Care Products
DIY
Grocery
Brasília
Capital
220M
Population
-3
Time Zone (GMT)
BRL (R$)
Currency
Brazilian real
$862.5B
Transactions
value in 2028
28.9%
CAGR
of Digital Payments
during 2024-2028

Popularity of e-commerce payment methods

Bank Transfer
30%
Buy Now Pay Later
1%
Cash-in
1%
Credit Cards
40%
Debit Cards & Prepaid Cards
9%
E-wallet
16%
Mobile Money
16%
Others
4%

Extend your reach

Bank transfers remain a staple for larger transactions in Brazil, supported by all major banks. In 2023, they accounted for 18% of all digital payments and more than 30% of e-commerce transactions in the country.

Method
Bank Transfer (BR)
LPM Market Share
30%
Payments
Yes
Refunds
Yes - full and partial refunds (automated)
Type
Bank Transfer
Local Card Scheme
Users
112M
Disbursements
No
No
Chargebacks
$25.00
$25.00
Authorization currency
BRL
Authorization
speed
Instant
Recurring
No
No

Boleto Rápido is a traditional payment method in Brazil, allowing users to pay bills or purchases via printed slips or barcodes. Over 3.7 billion boletos were issued in 2022, making it a key option for unbanked populations.

Method
Boleto Rápido
LPM Market Share
n/a
Payments
Yes
Refunds
Yes - full and partial refunds (automated)
Type
Cash-in
Local Card Scheme
Users
6M
Disbursements
No
No
Chargebacks
$25.00
$25.00
Authorization currency
BRL
Authorization
speed
Hours
Recurring
No
No

PIX is Brazil's real-time payment system, used by over 140 million individuals and businesses. Operated by the Central Bank, it processes transactions 24/7, with over 70% of Brazilians actively using it since its launch in 2020.

Method
PIX
LPM Market Share
70%
Payments
Yes
Refunds
Yes - full and partial refunds (automated)
Type
Bank Transfer
Local Card Scheme
Users
155M
Disbursements
Yes
Yes
Chargebacks
$25.00
$25.00
Authorization currency
BRL
Authorization
speed
Instant
Recurring
No
No

PicPay, Brazil’s largest digital wallet, had over 35 million active users by the end of 2023. It supports peer-to-peer transfers, QR payments, and bill payments while offering credit services.

Method
PicPay
LPM Market Share
2%
Payments
Yes
Refunds
Yes - full and partial refunds (automated)
Type
E-wallet
Local Card Scheme
Users
62M
Disbursements
No
No
Chargebacks
$25.00
$25.00
Authorization currency
BRL
Authorization
speed
Instant
Recurring
No
No