Secure for High-Value Transactions: Preferred by businesses and individuals for large-value payments, ensuring reliability and traceability
Integrated Services: Supported by 98% of financial institutions, with seamless functionality via mobile and online banking apps
Consumer and Business Trust: Considered a secure and formal payment method for personal, professional, and e-commerce-related transactions
Reasons for Popularity
Accessibility: Available to all, even without a bank account, and payments can be made at banks, lottery shops, or through online platforms, over 48,000 locations across Brazil
Offline Functionality: Ideal for consumers without regular internet access, as barcodes can be generated offline and paid in cash
Universal Acceptance: Widely used for utilities, subscriptions, taxes, and purchases across e-commerce platforms
Reasons for Popularity
Speed: Transactions settle in less than 10 seconds, making it ideal for urgent payments and real-time transfers.
Cost-Free for Individuals: Most personal transactions are free, eliminating traditional bank fees and appealing to cost-conscious users.
Widespread Merchant Adoption: Accepted by over 10 million businesses, ranging from e-commerce platforms to small retailers and service providers.
Reasons for Popularity
Dominance in Peer-to-Peer Transactions: PicPay captures a significant share of digital wallet transfers, making it the preferred choice for personal payments among Brazilians
Versatile QR Payment System: The platform's QR payment feature is widely accepted by numerous merchants, facilitating both online and in-store transactions
Integrated Financial Services: Beyond payments, PicPay offers a suite of financial products, including loans and credit card management, appealing to a broad user base seeking comprehensive financial solutions
Bank transfers remain a staple for larger transactions in Brazil, supported by all major banks. In 2023, they accounted for 18% of all digital payments and more than 30% of e-commerce transactions in the country.
Boleto Rápido is a traditional payment method in Brazil, allowing users to pay bills or purchases via printed slips or barcodes. Over 3.7 billion boletos were issued in 2022, making it a key option for unbanked populations.
PIX is Brazil's real-time payment system, used by over 140 million individuals and businesses. Operated by the Central Bank, it processes transactions 24/7, with over 70% of Brazilians actively using it since its launch in 2020.
PicPay, Brazil’s largest digital wallet, had over 35 million active users by the end of 2023. It supports peer-to-peer transfers, QR payments, and bill payments while offering credit services.