Seamless Integration: WeChat Pay is embedded within the WeChat app, allowing users to make payments without switching platforms. This convenience encourages frequent use as users can easily send money, pay bills, and shop online all within one app

Comprehensive Ecosystem: Beyond payments, WeChat offers a variety of services such as messaging, social networking, and mini-programs, creating a one-stop platform that fosters user engagement and retention. This multifaceted approach keeps users within the ecosystem for various needs

WeChat Pay has expanded its services to support cross-border payments, allowing Chinese tourists to use the service in various international locations (Malaysia, Indonesia, Japan and others).  WeChat Pay is accepted by a vast network of merchants, from street vendors to major retailers, both online and offline