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Colombia
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during 2025-2028
Popularity of e-commerce payment methods
Extend your reach
PSE (short for “Pago Seguro Electronico”) is a bank transfer payment solution used in Colombia supported by 20 different banks. It allows users to pay directly from their bank account.
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Reasons for Popularity
PSE is widely accepted by various e-commerce platforms, including online shopping websites, utility bill payment portals, government services portals, and more.
PSE enables users to make online payments directly from their bank accounts, eliminating the need to enter credit card details or visit physical payment locations.
Efecty is a voucher cash payment and transfer method widely used in Colombia.
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Reasons for Popularity
With over 9,000 service points nationwide, Efecty facilitates domestic and international money transfers, bill payments, and mobile top-ups, making it a popular choice for cash-based transactions
Operating as a network of banking correspondents, Su Red enables users to perform financial transactions such as money transfers and bill payments, enhancing financial inclusion in underserved areas.
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Reasons for Popularity
General acceptance Cash is widely accepted, even for populations without financial services
Bancolombia provides diverse payment solutions, including real-time bank transfers, card payments, and mobile wallet integration, enabling seamless transactions for individuals and businesses across Colombia. Its digital platforms support QR codes and e-commerce payments, enhancing accessibility and convenience.
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Reasons for Popularity
Bancolombia provides diverse payment solutions, including real-time bank transfers, card payments, and mobile wallet integration, enabling seamless transactions for individuals and businesses across Colombia. Its digital platforms support QR codes and e-commerce payments, enhancing accessibility and convenience
Extensive reach and acceptance across merchants and platforms, like Nequi, PSE
Advanced digital services, including QR code and mobile wallet integration
Providing services like money transfers, bill payments, and mobile recharges, Gana operates through a network of physical points, facilitating access to financial services for those without traditional banking access.
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Reasons for Popularity
In addition to financial services, Gana is known for its lottery and gaming offerings, providing users with entertainment and chances to win prizes
Traga is a digital wallet and payment platform designed to provide users in Colombia with a convenient and efficient way to manage their finances and make transactions. It allows customers to make online payments, money transfers, and the management of everyday expenses, attracting both consumers and small businesses in the region.
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Reasons for Popularity
Users can link their Traga wallet to multiple bank accounts and digital services, enabling seamless integration and management of their finances from a single platform
The e-wallet can be used for a wide range of transactions, including online shopping, bill payments, and in-store purchases
