User-Friendly Interface: The QIWI Wallet app is designed for ease of use, enabling quick transactions and money transfers using only phone number. Convenience to make various payments, including utility bills, mobile top-ups, online purchases, and money transfers, all from a single platform

Accessibility: QIWI has established a robust infrastructure with over 30,000 payment points in Kazakhstan, making it easy for users to access services both online and through physical kiosks. A solution to individuals who may not have access to traditional banking services

Innovative Features: The introduction of virtual cards and partnerships with major financial institutions enhances user experience. For instance, QIWI was among the first to offer virtual cards in collaboration with Visa, allowing for secure online transactions